WCEA Launch Lab 9-Session Curriculum Guide
Internal Document · Facilitator Copy — Not for Student Distribution
This is the complete facilitator's guide for running Launch Lab — a minute-by-minute plan for every session, from Session 1's idea selection through Session 9's Pitch Night, including timing breakdowns, facilitation scripts, materials checklists, and the exact deliverable each session produces. It's built around a non-negotiable "commitment ritual" — every session opens and closes with students stating what they'll do before the next one — and gives facilitators specific, scripted pushback for common failure points (vague problem statements, friends-and-family-only customer interviews, students who haven't built anything by Session 6). It includes the full Pitch Night judge rubric (4 criteria, 20 points max) and a clear attendance escalation policy.