WCEA Launch Lab Student Workbook
Program Document · Given to Every Enrolled Student · Used Every Session
This is the working document every student carries to all 9 sessions — not a school workbook, but the actual place where the program happens. It contains all nine worksheets in sequence: the Business Idea Inventory, the Customer Discovery Log (3 real interviews, no friends or family), Problem & Customer Definition, the full Business Model Canvas, Costing & Pricing (where students calculate real COGS and set a real price), the Build Checklist before the Soft Launch Event, the Revenue Summary Card filled out during teardown, the First Sale Report, and the Pitch Night Prep Worksheet — a section-by-section build of the actual 3-minute pitch (Hook, Customer, Solution, Traction, Ask, Close) for students selected to present. A Weekly Commitment Tracker runs through the back of the whole workbook, capturing what each student commits to and whether they followed through, every single session.