WCEA Business Model Canvas — Teen Edition
Program Document · Academy · Phase 2
This is the Academy's Business Model Canvas worksheet — the nine-block framework (Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners, and Cost Structure) that students use to formalize the real business model behind their Launch Lab idea. What makes this version work for a teen audience is the worked example running through every block using the same handmade-candle business, so a student can see exactly what a real answer looks like before attempting their own — right down to "would a 14-year-old and a 60-year-old both buy this?" as a customer-segment gut check. It closes with a built-in sanity check: if your Value Proposition doesn't serve your Customer Segments, or your Revenue Streams don't cover your Cost Structure, the model isn't done yet.