WCEA Five Customer Pathways Worksheet

Program Document · Required Deliverable — Launch Lab Session 3 · Academy Phase 1
This is the worksheet that forces a business idea to prove itself five different ways before a student gets attached to it — local Clark County customers, regional visitors from Lexington and Richmond, tourists drawn by the Beer Cheese Festival or Fort Boonesborough, event-based foot traffic, and online customers who could come from anywhere. Each pathway gets rated honestly — strong, moderate, weak, or not applicable — so a student ends up with a real answer to where their first customers are actually coming from, not a guess. It closes by asking them to pick one or two channels to focus on first, turning five possibilities into an actual strategy headed straight into their customer profile and pitch.
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