WCEA Customer Discovery Interview Worksheet
Program Document · Academy · Phase 1
This is the worksheet that forces a student to talk to real people before building anything — five structured interviews, each capturing exactly what the person said, not the student's interpretation of it, grounded in "The Mom Test" principle of asking about someone's actual experience rather than pitching an idea. It includes a question bank split into opening questions, deeper questions, and price-sensitivity questions, plus a list of questions to actively avoid (anything that invites a polite "yes" instead of real data). A synthesis section at the end forces students to look for patterns across all five interviews rather than treating each as its own answer, and an honesty checklist catches the two most common ways students fake their way through this — interviewing only family, or asking questions that just confirm what they already believed.